SAEED A. BASONBUL

Pushing boundaries & installing values

About

Highly accomplished Senior General Manager and Business Development Leader with over two decades of progressive experience driving strategic growth, optimizing operations, and executing successful business turnarounds across diverse sectors including transportation, automotive, retail, and consulting & training in the MENA region. Proven expertise in P&L management, strategy deployment, and fostering robust client relationships to achieve significant ROI and enhance customer experience.

Work Experience

GM Planning & Business development

SAPTCO

Aug 2022 - Present

Riyadh, Riyadh Province, KSA

Currently leading the Planning & Business Development Sector at SAPTCO, overseeing strategic performance, policy formulation, and cultivating key client relationships for the Technical Shared Service Unit.

  • Led strategic planning and business development initiatives, ensuring continuous performance alignment with pre-set organizational goals and implementing proactive corrective actions.
  • Directed the comprehensive formulation of strategies, policies, and operational objectives for the Technical Shared Service Unit, enhancing service delivery and efficiency.
  • Cultivated and strengthened strategic relationships with current and prospective clients, evaluating needs and developing partnership proposals to drive mutual benefits and expand business opportunities.

GM & Founder

SABE

Aug 2017 - Jul 2022

Riyadh, Riyadh Province, KSA

Founded and led SABE, a consulting firm focused on enhancing client performance through operational analysis, process optimization, and resource utilization.

  • Guided diverse clients in development activities by conducting in-depth operational performance analyses using excellence self-assessment methodologies.
  • Identified critical operational shortfalls and formulated strategic action plans, optimizing processes, facility utilization, and resource allocation to significantly improve client performance.
  • Managed key projects, including developing 3 comprehensive improvement plans for vocational education institutions in the MENA region for a multinational consortium.
  • Successfully delivered consulting engagements for prominent clients such as AbdulAllah Aldeighaishem & Bros. Co., Change Actions Consulting, and National Automotive Transportation Co.

CEO

Saudi Real Estate Institute

Oct 2019 - Dec 2020

Riyadh, Riyadh Province, KSA

Provided executive leadership for the Saudi Real Estate Institute, overseeing strategic direction, operational effectiveness, and institutional growth initiatives.

  • Directed overall strategic planning and operational execution for the institute, ensuring alignment with organizational mission and objectives.
  • Oversaw the development and delivery of educational programs, maintaining high-quality standards and relevance to the real estate sector.
  • Managed key stakeholder relationships and spearheaded initiatives for institutional growth and market positioning.

Chief Executive Officer

Abdulla Saad Abo Moati Co.

Oct 2015 - Jul 2017

Riyadh, Riyadh Province, KSA

Served as Chief Executive Officer, providing strategic leadership and managing comprehensive business operations for Abdulla Saad Abo Moati Co.

  • Provided executive leadership, guiding strategic initiatives and overseeing all aspects of business operations to ensure profitability and market competitiveness.
  • Managed key business functions, including finance, operations, and human resources, to optimize performance and achieve corporate objectives.
  • Drove organizational growth and enhanced stakeholder value through effective decision-making and strategic implementation.

General Manager Business Development

Aljbr Kia

Jul 2014 - Sep 2015

Dammam, Eastern Province, KSA

Led business development strategies for Aljbr Kia, focusing on market expansion, revenue growth, and optimizing sales operations.

  • Spearheaded business development initiatives, identifying new market opportunities and strategic partnerships to drive revenue growth.
  • Expanded market share for Kia operations in Dammam by implementing targeted sales and marketing strategies.
  • Managed sales teams and optimized operational processes to consistently achieve ambitious business targets.

General Manager- Regional Business Development

Abdul Latif Jameel Automotive Company

Apr 2011 - Jun 2014

Riyadh, Riyadh Province, KSA

Directed regional business development efforts, driving market penetration and strategic growth for Abdul Latif Jameel Automotive Company.

  • Managed regional business development strategies, achieving significant market penetration and driving substantial sales growth across various territories.
  • Identified and capitalized on new business opportunities, expanding the company's footprint and revenue streams.
  • Oversaw key accounts and developed strategic partnerships to strengthen regional presence and competitive advantage.

General Manager- Toyota Home Center

Abdul Latif Jameel Automotive Company

Mar 2005 - Mar 2011

Badiah, Riyadh Province, KSA

Directed comprehensive operations and sales for the Toyota Home Center in Badiah, ensuring high levels of customer satisfaction and sustained profitability over a six-year tenure.

  • Managed all facets of the Toyota Home Center, overseeing sales, operational efficiency, and customer service initiatives.
  • Implemented strategic improvements that enhanced operational efficiency by X% and consistently achieved annual sales targets.
  • Led and mentored a high-performing team to deliver exceptional customer experiences, fostering loyalty and driving profitability.

Center Manager, Toyota Naseem

Abdul Latif Jameel Automotive Company

Sep 2002 - Mar 2005

Riyadh, Riyadh Province, KSA

Managed the Toyota Naseem Center, focusing on operational excellence, sales performance, and customer service delivery.

  • Directed daily operations for the Toyota Naseem Center, ensuring smooth functioning and adherence to high service standards.
  • Implemented effective sales strategies that contributed to sustained growth and improved customer retention rates.
  • Managed staff and resources efficiently to optimize center performance and consistently achieve business objectives.

Spare Parts Manager, Olaya Lexus Center

Abdul Latif Jameel Automotive Company

Jan 2000 - Aug 2002

Olaya, Riyadh Province, KSA

Oversaw spare parts operations for the Olaya Lexus Center, ensuring inventory efficiency, timely distribution, and exceptional customer satisfaction.

  • Managed inventory and supply chain for spare parts at the Olaya Lexus Center, optimizing stock levels and ensuring high availability.
  • Ensured efficient parts distribution and customer service, directly supporting vehicle maintenance and repair operations.
  • Implemented inventory control measures that reduced carrying costs by X% and improved overall operational efficiency.

Asst. Manager, Khurais Center

Abdul Latif Jameel Automotive Company

Nov 1996 - Dec 1999

Khurais, Riyadh Province, KSA

Supported management and operational functions at the Khurais Center, contributing to overall center performance and customer service excellence.

  • Assisted in managing daily operations and administrative functions, ensuring efficient workflow and adherence to company policies.
  • Supported customer service initiatives, contributing to enhanced satisfaction and successful resolution of inquiries.
  • Coordinated effectively with various departments to ensure seamless center operations and achievement of service targets.

Education

Business Administration

Leicester University

Jan 2005 - Dec 2010

Leicester, England, UK

Biochemistry

King Saud University

Jan 1987 - Dec 1992

Riyadh, Riyadh Province, KSA

Skills

Strategic Leadership

  • Strategy Deployment
  • Business Turnaround
  • Strategic Planning
  • Organizational Growth
  • Executive Leadership

Business Development & Growth

  • P&L Management
  • ROI Accountability
  • Client Relationship Management
  • Market Expansion
  • Partnership Development
  • Revenue Growth

Operations & Performance Optimization

  • Operations Optimization
  • Cost Optimization & Budgeting
  • Resources Allocation
  • Process Improvement
  • Performance Analysis
  • Facility Utilization

Customer Experience Management

  • Customer Experience
  • Service Excellence
  • Client Needs Assessment
  • Stakeholder Engagement

Project & Program Management

  • Project Delivery
  • Program Development
  • Action Plan Development
  • Consulting Engagements

Team Leadership & Management

  • Team Leadership
  • Staff Development
  • Cross-functional Collaboration
  • Performance Management